Shape what the world—and AI—understands about you.
I build the narrative, evidence, digital presence and third-party authority that strengthen how leaders and organizations are discovered, evaluated and represented across search, media and generative AI.
SEO · AEO · GEO · Entity Optimization · AI Search Intelligence
AI reputation management is the work of making sure that search engines and AI assistants such as ChatGPT, Gemini, Perplexity and Claude describe a person or an organization accurately, from sources that can be verified. Mohammed Teto leads this work for leaders and organizations with material reputational stakes.
Your reputation is no longer interpreted by people alone.
Search engines, answer engines and generative AI increasingly shape the first explanation of who you are, what you are known for and why you should be trusted. When the underlying signals are fragmented, outdated or weak, these systems can overlook, confuse or misrepresent your authority.
AI reputation is not a content-volume problem. It is an entity, evidence and source-authority problem.
Authority built around the entity that carries it.
- For Leaders Build a clear, credible and defensible public identity across search, media and AI systems—without turning your reputation into personal-brand theatre. Explore Executive Authority
- For Organizations Align brand narrative, digital evidence and source authority so your organization is accurately understood and more confidently recommended. Explore Brand Authority
Search engines rank pages. AI engines interpret entities.
A page can rank while the person or organization behind it remains poorly understood. Generative systems connect names, roles, claims, sources, relationships and evidence. The objective is not simply to publish more. It is to build a coherent entity that trusted systems can recognize, verify and explain.
The foundations of durable authority
- Narrative A precise position, vocabulary and point of view.
- Entity Consistent identity signals, relationships and structured meaning.
- Evidence Verifiable claims, expertise assets and proof.
- Authority Credible third-party sources, citations and contextual trust.
- AI Visibility Discoverability across search, answers and generative systems.
- Intelligence Monitoring of representation, citations, competitors and change.
Deep search expertise, redesigned for generative discovery.
SEO remains essential, but it is no longer sufficient on its own. The work combines technical SEO, Answer Engine Optimization, Generative Engine Optimization, entity optimization and AI search intelligence to connect human credibility with machine-readable authority.
- SEO Earn discoverability and authority in traditional search.
- AEO Structure clear, reliable answers for answer engines and featured experiences.
- GEO Improve the evidence and source signals used by generative systems.
- Entity Optimization Clarify who or what the subject is and how it connects to trusted knowledge.
- AI Search Intelligence Measure visibility, citations, narrative accuracy and competitive share of voice.
The Authority Architecture System
A six-layer system for turning fragmented digital signals into a coherent, measurable and defensible authority footprint.
Authority should be observable.
Each engagement defines a baseline and tracks the signals that matter: how often the entity appears, how accurately it is described, which sources are cited, where competitors dominate and whether visibility produces qualified demand.
Results are recorded per engine, with their dates, prompts and limitations. No one can guarantee what an AI system will write, and no single score can summarize engines that rely on different sources.
Strategy led by the expert responsible for the work.
I came to this work through enterprise technology, where I advised decision-makers on complex choices across French and international markets. Alongside it I built deep expertise in search, from SEO to answer and generative engine optimization.
I lead every engagement directly, combining strategic positioning with technical search and AI visibility expertise. Outside specialists are brought in where a matter requires it.
Insights
Analysis on how search engines and AI systems interpret people and organizations. These pieces are published in French.
- SEO vs AIO vs GEO vs LLMO : différences simples What separates the four terms, and how to set priorities between them.
- Personal branding à l’ère des LLMs : comment devenir une entité reconnue par les IA Identity consistency, proof, public profiles and citations for an individual.
- Audit visibilité IA : méthode complète A full method for testing ChatGPT, Gemini, Perplexity and Google's AI features.
How an engagement starts
An engagement normally begins with a confidential baseline of how search engines and AI systems describe you today, delivered with a source map and a prioritized roadmap.
Private Authority Assessment — from $4,500 USD
That starting price covers one entity, one language, one market, up to five competitors, up to six major AI and generative search surfaces, a 30-prompt set, a source map and a prioritized roadmap. Billing is a fixed fee, paid in full on order; the assessment takes 3 to 4 weeks. All amounts are in US dollars (USD), excluding taxes and third-party costs.
Frequently asked questions
What is AI reputation management?
It is the work of making sure that search engines and AI assistants describe a person or an organization accurately and from reliable sources. It combines narrative, entity consistency, evidence, third-party authority and technical search work, and it measures how AI systems respond.
How is it different from SEO?
SEO makes pages discoverable and competitive in search results. AI reputation work addresses how the entity behind those pages is understood and described inside a generated answer, which also depends on independent sources and corroboration. SEO is one part of it.
Who is it for?
Leaders such as founders, executives, investors, experts and public figures, and organizations such as premium brands, scale-ups, investment firms, professional-services firms and institutions, when reputation carries material stakes.
Can you guarantee how ChatGPT or Gemini will describe me?
No, and no one can. What can be built and measured is the consistency, evidence and source authority these systems draw on.
How does an engagement start?
With a Private Authority Assessment, priced from $4,500 USD: a confidential baseline of how search and AI currently describe you, followed by a prioritized map of what to address. The scope, the terms and the other engagements are set out on the investment page.
Understand how search and AI currently interpret your authority.
Request a confidential assessment of your visibility, entity signals, narrative consistency and source authority.
Request a Private AssessmentSelective engagements for leaders and organizations with material reputational stakes.